Sizewright vs Figma
Figma Buzz, in beta, lets design teams publish brand templates that marketers fill in, resize and export. Sizewright needs no templates: it composes every banner size from your brand and a brief, including HTML5 for ad servers.
Checked on October 16, 2026
At a glance.
What Sizewright does, next to what Figma states on its own pages, checked on October 16, 2026. “Not stated” means we did not find it there, not that it is missing.
Every size from one idea
- Sizewright
- YesEach size composed from a layout made for its shape
- Figma
- PartlyResize each asset to a preset or custom size, or in bulk[3]
HTML5 banners
- Sizewright
- YesHTML5 ZIP with ad.size, checked per platform
- Figma
- Not statedBuzz exports PNG, JPG, PDF and MP4[4]
Ad-server packages with clickTag
- Sizewright
- YesPackages for Google Ads, CM360 and DV360, Adform, Xandr and IAB, with the clickTag each reads
- Figma
- Not statedNot stated on the pages we read[4]
Animated formats
- Sizewright
- YesHTML5, GIF and MP4 from every set
- Figma
- PartlyMP4 from Buzz; GIF from Figma Motion, in beta[2]
Brand kit
- Sizewright
- YesRead from your website, confirmed by you
- Figma
- YesBrand templates with locked elements[2]
AI
- Sizewright
- YesConcepts, copy and imagery; the engine sets every word
- Figma
- PartlyAI images and text rewrites inside templates[1]
Review and approval
- Sizewright
- YesClient approval links without an account, on Pro and Agency
- Figma
- YesApproval before export, and free view and comment access[4]
Languages
- Sizewright
- YesCopy written in 12 languages
- Figma
- YesAI translation and bulk localizing[1]
Bulk from a spreadsheet or feed
- Sizewright
- YesA CSV of up to 100 rows
- Figma
- YesCSV or XLSX[5]
API
- Sizewright
- NoNo public API
- Figma
- PartlyFigma REST API for files and comments, not for rendering banners[6]
| Capability | Sizewright | Figma |
|---|---|---|
| Every size from one idea | YesEach size composed from a layout made for its shape | PartlyResize each asset to a preset or custom size, or in bulk[3] |
| HTML5 banners | YesHTML5 ZIP with ad.size, checked per platform | Not statedBuzz exports PNG, JPG, PDF and MP4[4] |
| Ad-server packages with clickTag | YesPackages for Google Ads, CM360 and DV360, Adform, Xandr and IAB, with the clickTag each reads | Not statedNot stated on the pages we read[4] |
| Animated formats | YesHTML5, GIF and MP4 from every set | PartlyMP4 from Buzz; GIF from Figma Motion, in beta[2] |
| Brand kit | YesRead from your website, confirmed by you | YesBrand templates with locked elements[2] |
| AI | YesConcepts, copy and imagery; the engine sets every word | PartlyAI images and text rewrites inside templates[1] |
| Review and approval | YesClient approval links without an account, on Pro and Agency | YesApproval before export, and free view and comment access[4] |
| Languages | YesCopy written in 12 languages | YesAI translation and bulk localizing[1] |
| Bulk from a spreadsheet or feed | YesA CSV of up to 100 rows | YesCSV or XLSX[5] |
| API | NoNo public API | PartlyFigma REST API for files and comments, not for rendering banners[6] |
Which is the better choice.
Where Figma is the better choice
- Your designers already work in Figma and want to hand marketers locked templates in the same tool.
- You want a free Starter plan and low-cost seats that include Buzz.
- Your designers want to set every template by hand.
Where Sizewright is the better choice
- You need HTML5 banners with clickTag and checked packages for ad servers.
- Nobody has to design a template per size: layouts for every shape are built in.
- You start from a brief, with concepts and copy in up to twelve languages.
Prices compared.
As each company shows them on its own site, on October 16, 2026. Taxes are not included unless stated.
- Sizewright
Plan Per month, excluding VAT Credits a month Starter €29 / $35 / £25 100 Pro €79 / $89 / £69 300 Agency €249 / $279 / £219 1,100 Credit packs work without a plan, and a first set of eight sizes uses 19 credits.
- Figma
- Professional is $16 a month per full seat with annual billing, and $3 per Collab seat, which includes Buzz. Starter is free. While in beta, Buzz is available on all seats and plans.[2]
Moving to Sizewright
- Export your logos as SVG and note your fonts; Sizewright can read your colors from your website.
- Keep Figma for brand and product design, and use Sizewright for the campaign sets.
- Compare one Buzz template with a Sizewright set in the sizes you run.
Questions, answered.
Can I import Figma files?
No. Sizewright composes from your brand kit and brief rather than from imported layouts.
Is Figma Buzz free?
Figma says Buzz is available on all seats and plans while it is in beta. Check Figma’s pricing page for what applies after the beta.
Can designers adjust Sizewright banners?
Yes, in the editor, or by taking the source package with each banner’s scene and images.
Sources
Read on October 16, 2026. Prices and features change; if something here is out of date, tell us and we will correct it.
No templates to build.
Signing up is free. Bring your website and a brief, and compare the set with what you use now.