Animated, within every platform’s limits.
Every size is built static and animated. The animation is plain CSS with nothing to load, the final frame holds for at least three seconds, and each export is cut to its platform’s file size, length and loop limits.
- You give
- A motion style: calm, confident, energetic or none
- You get
- HTML5 with clickTag, an animated GIF, an MP4 and a backup image for each size
- Cost
- Included: 1 credit per size and language covers the static and the animated version
- Plans
- Every plan
Made for the ad server
Pure CSS animation
Elements enter in reading order: the image, the headline, the text, then the button, with an optional pulse to draw the eye. The animation is written as CSS keyframes, so the ad starts at once and stays sharp at any screen density.
Limits kept by design
Each animation plays one to three times within the format’s limit, 15 seconds for display, and ends on the complete final frame. Every export is checked for length, loops and frame rate before you download it.
The clickTag each platform reads
Google Ads and Campaign Manager 360 get the standard clickTag variable, Adform its own clickTAG with a manifest, and Xandr reads the click address from the ad’s own link, so no landing page is written into an ad that should not carry one.
One animation, four files.
| File | How it is made |
|---|---|
| HTML5 ZIP | CSS animation, fonts reduced to the characters used, images compressed step by step until the ZIP fits the platform’s limit |
| Animated GIF | Frames captured at 25 per second, then fewer frames and colors until the file fits |
| MP4 video | H.264 video for social feeds and stories |
| Backup image | A JPG of up to 150 KB for ad servers that show one where HTML5 can’t play |
Questions, answered.
Does the HTML5 load any scripts?
Only for the click: a few lines that open the landing page through the platform’s clickTag. For Adform, the ad also loads Adform’s own library, as Adform requires. The animation itself is CSS, so nothing has to load before it plays.
How long do the animations run?
One cycle takes about five seconds and plays up to three times within the format’s limit: 15 seconds for display, 30 for most social formats. The last frame holds for at least three seconds and shows the whole message.
Can I change the timing?
Yes. In the editor you choose each element’s entrance, delay and duration, and the length and loops of the whole animation.
What if my platform doesn’t take HTML5?
Use the GIF, the MP4 or the still image. Google Ads, for example, also accepts an animated GIF of up to 150 KB, which the export makes for you.
Related features
- Ad platform exports
Packages built to each platform’s specs
Free
- Every format
Each size composed for its shape, never stretched
1 credit per size and language
- Editor
Change copy, images and timing yourself
Free to edit
Static and animated, from one brief.
Signing up is free. Bring your website and a brief, and see what Sizewright composes for your brand.