Sizewright vs a freelance designer
A good freelance designer brings judgment, ideas and work far beyond banners. Producing the same campaign in every size and language is where Sizewright fits: the set is composed and checked while you wait, at a price you see before you start.
Checked on October 16, 2026
What a freelance designer costs.
| Market | Rate | Source |
|---|---|---|
| Netherlands | €72 an hour, excluding VAT (2026 survey of over 20,000 Dutch freelancers) | Knab: Uurtarievenboekje 2026[1] |
| Germany, Austria, Switzerland | €89 an hour on average (2026 survey) | freelancermap: Freelancer-Kompass 2026[2] |
| United Kingdom | £348 a day on average (2026 booking data) | YunoJuno: Freelancer Rates Report 2026[3] |
| United States | $57 an hour on average (2026 booking data) | YunoJuno: Freelancer Rates Report 2026[3] |
On Sizewright, a first set of eight sizes uses 19 credits: about €5.51 on Starter, VAT excluded.
Which is the better choice.
Where a freelance designer is the better choice
- You need a person who learns your business, thinks about strategy and designs beyond banner formats.
- You want original illustration, art direction or a brand identity.
- Your brief is unusual, with formats or ideas outside a layout system.
Where Sizewright is the better choice
- You need the same campaign in many sizes and languages, at the same quality, checked before you see it.
- You want the set in minutes, at a price you see before you start.
- You want to change copy, sizes or languages yourself whenever you like, without waiting for availability.
Moving to Sizewright
- Use a designer for your identity and key visuals, and Sizewright to roll campaigns out across sizes and languages.
- Give Sizewright the logo files and fonts your designer made, for the brand kit.
- Compare the hours quoted for a set of sizes with the credits it takes here.
Questions, answered.
Is Sizewright cheaper than a freelancer?
For banner sets in many sizes, compare it yourself: a first set of eight sizes uses 19 credits, about €5.51 on Starter. Ask a designer what the same sizes would take in hours.
Do I still need a designer?
For your brand identity, key visuals and work beyond banners, a designer brings what no tool does. Sizewright turns that brand into campaign sets.
Can a freelancer use Sizewright?
Yes. A freelancer can keep a brand kit per client and send approval links, and under our terms the banners they make are theirs to deliver.
Sources
Your designer’s brand, in every size.
Signing up is free. Bring your website and a brief, and compare the set with what you use now.