This policy sets out the content and uses that are not allowed on Sizewright. It is part of our terms of service and applies from October 15, 2026, to everyone who uses Sizewright: account holders, workspace members and reviewers on approval links. Sizewright makes advertising, and advertising reaches many people, so the rules are strict where harm is likely.
Who is responsible
You are responsible for the briefs, uploads, banners and comments in your workspace, and for the way you and your workspace members use Sizewright. If you work for clients, you are also responsible for making sure their briefs and materials meet this policy. Using a banner that Sizewright made does not move the responsibility for its content to us.
Content you may not create or upload
Do not use Sizewright to create, upload, store or share content that falls under any of the following categories. The examples are not a complete list.
Illegal products and services
Advertising for products or services that are illegal where the ad is shown or to whom it is aimed, such as illegal drugs, counterfeit goods, stolen goods, forged documents, weapons or explosives where their sale is illegal, unlicensed gambling or financial services, and services that help others break the law.
Adult content
Sexually explicit content, nudity used for sexual purposes, and advertising for sexual services. Any content that sexualizes minors is forbidden without exception, and we report it to the authorities.
Hate
Content that attacks, threatens or demeans people because of their race, ethnic origin, nationality, religion or belief, disability, sex, gender identity, sexual orientation, age or a similar characteristic, and content that promotes extremist organizations or uses their symbols in support of them.
Harassment
Content that harasses, bullies, intimidates or threatens anyone, that targets a private individual, or that reveals someone’s personal details without their permission.
Violence
Content that glorifies, promotes or incites violence, terrorism, cruelty to animals, self-harm or suicide, and shocking or graphic images of violence.
Misleading claims
Advertising that misleads, or is likely to mislead, the people who see it, including:
- false or unsubstantiated claims about a product, a price, a discount, availability or results;
- invented reviews, testimonials, ratings, endorsements, awards, statistics or customer numbers;
- false urgency or scarcity, such as a countdown or a “last items” claim that is not true;
- advertising that hides that it is advertising;
- price reductions that do not meet the rules for indicating a previous price;
- comparisons with competitors that are not objective, verifiable and fair;
- scams, phishing, pyramid schemes and “get rich quick” offers.
Health and financial claims without a basis
- Claims that a product prevents, treats or cures a disease or condition, unless the law allows that claim for that product.
- Health and nutrition claims for food or supplements that the law does not allow.
- Advertising for prescription medicines to the general public where that is prohibited.
- Promises of guaranteed or unrealistic financial returns, and financial or investment offers by providers who do not hold the license the law requires.
Political advertising
At launch, Sizewright may not be used for political advertising. That covers ads by or for political parties, candidates, office holders and political campaigns, and ads about elections, referendums, legislative or regulatory processes or voting behavior.
Impersonation
- Advertising for a brand, company or organization that you do not represent or are not authorized to advertise for.
- Content that pretends to come from another person, company, authority or public body, or imitates their official notices.
Infringing the rights of others
- Using logos, trademarks, copyrighted characters, artwork, photographs or fonts without the necessary rights or license.
- Asking for imagery in the style of a living artist by name.
- Using a person’s likeness, name or personal data without their consent or another legal basis.
Malicious content
Files that contain malware, scripts or other harmful code, and banners that lead to malware, phishing or other harmful websites.
Uses that are not allowed
Do not:
- scrape, crawl or download Sizewright, its content or other customers’ content by automated means, except through the exports and features the platform offers;
- share your account or login details, let several people use one account, or sell, rent or lend access to Sizewright;
- use bots, scripts or other automated means to create accounts, start jobs or send requests in a way that burdens the service, or to get past bot protection;
- get around limits or controls, such as the credit system, spending limits, seat limits, rate limits, plan features or the acceptable-use screening, for example by rewording a blocked brief to slip it past the screening, or by opening new accounts after a suspension;
- probe, scan or test the security of Sizewright without our written permission, or try to access accounts, workspaces or data that are not yours;
- interfere with the operation of Sizewright, for example by overloading it or uploading files designed to disrupt it;
- import a website into a brand kit when you have no right to use that brand;
- share approval links with people who may not see the content, or use them to distribute content to the public.
Advertising in regulated sectors
Advertising for alcohol, gambling, tobacco and e-cigarettes, medicines, financial products, crypto-assets, dating and weight loss is subject to special rules in most countries and on most ad platforms. You may use Sizewright for these sectors only where the advertising is lawful in the market where it runs, you hold any license that is required, and you add the warnings, age restrictions and disclaimers the law or the platform requires. We may decline briefs in these sectors when we cannot assess them responsibly.
How we check
Screening of briefs and uploads
Before generation starts, an AI model screens every brief and upload for content this policy does not allow, including illegal products and services, adult content, hate, harassment, misleading health and financial claims, political advertising, impersonation of brands you do not represent and copyrighted characters. The screening can:
- block a brief: nothing is generated, no credits are used, and the platform tells you why;
- let it run and mark it for a person at Sizewright to look at.
If an AI model refuses a request during generation, we treat that as a signal for the same review.
Instructions to the models
The instructions we give the AI models tell them never to imitate living artists by name, never to reproduce trademarks or copyrighted characters, never to invent claims such as prices, awards or statistics that are not in your brief, and never to put text, letters, logos or watermarks into generated imagery.
Review by people
Our team reviews blocked and marked briefs. If the screening was wrong, we let that exact brief through. A workspace that has three briefs blocked within 90 days is flagged for review by a person. We also act on reports from others.
We do not monitor all content continuously, and the screening is not a legal review: you remain responsible for what you publish.
What happens when this policy is broken
We respond in proportion to how serious the breach is, whether it is repeated, and the harm it may cause. We may:
- block a brief, or remove or disable content, including by revoking an approval link;
- send you a warning that explains what is wrong;
- pause generation in the workspace while we review it;
- suspend the account or the workspace;
- end the contract, as described in the terms of service;
- report the content to the authorities, where the law requires it or where someone’s life or safety is at risk.
We tell you which content is concerned, which rule it breaks and what you can do, unless the law prevents this or it would harm an investigation. Credits used for content that breaks this policy are not refunded.
If you disagree with a decision
Reply to our message or write to support@sizewright.com, explaining why you think the decision is wrong. A person who was not involved in the original decision, where that is possible, reviews it and tells you the outcome and the reasons. If we were wrong, we reverse the decision and restore what we can.
Reporting content or abuse
If you see content made with Sizewright that you believe is illegal or breaks this policy, for example on an approval link, or if you notice abuse of the service, write to support@sizewright.com. Please include:
- where you found the content, such as the address of the approval link;
- what is wrong with it, and which rule or right you believe it breaks;
- your name and email address, so we can reply;
- a statement that your report is accurate and made in good faith.
We confirm that we received your report, review it, and tell you what we decided. If you believe content infringes your copyright or trademark, the same address applies; see the terms of service. If someone is in immediate danger, contact the police first.
Changes to this policy
We may update this policy, for example when the law or our service changes. We email you about material changes 30 days before they take effect, as described in the terms of service.