Banner sizes
Every size Sizewright composes, with the limits each banner is held to: dimensions, file size, animation and where it runs. Each size has its own page with the design rules for its shape and banners the engine made in it.
Download the spec sheetAll 37 sizes with their limits, as a CSV file for your media plan.
37 sizes shown
Display networks and ad servers
The standard display sizes for Google Ads, Campaign Manager 360, DV360, Adform, Xandr and other ad servers. Static files stay within 150 KB; animations are HTML5 or GIF.
| Size | Name |
|---|---|
| 300 × 250 | Medium Rectangle1.2:1 · Square · Up to 150 KB · HTML5 or GIF, 15 s |
| 336 × 280 | Large Rectangle1.2:1 · Square · Up to 150 KB · HTML5 or GIF, 15 s |
| 250 × 250 | Square1:1 · Square · Up to 150 KB · HTML5 or GIF, 15 s |
| 200 × 200 | Small Square1:1 · Square · Up to 150 KB · HTML5 or GIF, 15 s |
| 728 × 90 | Leaderboard8.09:1 · Strip · Up to 150 KB · HTML5 or GIF, 15 s |
| 970 × 90 | Large Leaderboard10.78:1 · Strip · Up to 150 KB · HTML5 or GIF, 15 s |
| 970 × 250 | Billboard3.88:1 · Landscape · Up to 150 KB · HTML5 or GIF, 15 s |
| 468 × 60 | Banner7.8:1 · Strip · Up to 150 KB · HTML5 or GIF, 15 s |
| 320 × 50 | Mobile Leaderboard6.4:1 · Strip · Up to 150 KB · HTML5 or GIF, 15 s |
| 300 × 50 | Mobile Banner6:1 · Strip · Up to 150 KB · HTML5 or GIF, 15 s |
| 320 × 100 | Large Mobile Banner3.2:1 · Landscape · Up to 150 KB · HTML5 or GIF, 15 s |
| 300 × 600 | Half Page0.5:1 · Portrait · Up to 150 KB · HTML5 or GIF, 15 s |
| 160 × 600 | Wide Skyscraper0.27:1 · Tower · Up to 150 KB · HTML5 or GIF, 15 s |
| 120 × 600 | Skyscraper0.2:1 · Tower · Up to 150 KB · HTML5 or GIF, 15 s |
| 300 × 1050 | Portrait0.29:1 · Tower · Up to 150 KB · HTML5 or GIF, 15 s |
| 320 × 480 | Mobile Interstitial0.67:1 · Portrait · Up to 150 KB · HTML5 or GIF, 15 s |
| 800 × 250 | Billboard (OVK)3.2:1 · Landscape · Up to 150 KB · HTML5 or GIF, 15 s |
Social platforms
Feed, Stories and Reels formats for Meta, LinkedIn, X, TikTok and Pinterest. Animated versions are delivered as MP4 video.
| Size | Name |
|---|---|
| 1080 × 1080 | Meta feed square1:1 · Square · Large files allowed · MP4 video, 30 s |
| 1080 × 1350 | Meta feed vertical0.8:1 · Square · Large files allowed · MP4 video, 30 s |
| 1080 × 1920 | Meta Stories and Reels0.56:1 · Portrait · Large files allowed · MP4 video, 30 s |
| 1200 × 628 | Meta link ad1.91:1 · Landscape · Large files allowed · MP4 video, 30 s |
| 1200 × 627 | LinkedIn single image1.91:1 · Landscape · Large files allowed · MP4 video, 30 s |
| 1200 × 1200 | LinkedIn square image1:1 · Square · Large files allowed · MP4 video, 30 s |
| 1080 × 1350 | LinkedIn vertical image0.8:1 · Square · Large files allowed · MP4 video, 30 s |
| 1200 × 628 | X image ad1.91:1 · Landscape · Large files allowed · MP4 video, 30 s |
| 1200 × 1200 | X square image ad1:1 · Square · Large files allowed · MP4 video, 30 s |
| 1920 × 1080 | X 16:9 image ad1.78:1 · Landscape · Large files allowed · MP4 video, 30 s |
| 1080 × 1920 | TikTok in-feed0.56:1 · Portrait · Large files allowed · MP4 video, 30 s |
| 1000 × 1500 | Pinterest standard pin0.67:1 · Portrait · Large files allowed · MP4 video, 30 s |
Google Performance Max
The image assets Google combines with your headlines and descriptions across its channels.
| Size | Name |
|---|---|
| 1200 × 628 | Performance Max landscape image1.91:1 · Landscape · Up to 5,120 KB · MP4 video, 30 s |
| 1200 × 1200 | Performance Max square image1:1 · Square · Up to 5,120 KB · MP4 video, 30 s |
| 960 × 1200 | Performance Max portrait image0.8:1 · Square · Up to 5,120 KB · MP4 video, 30 s |
Website, email and screens
Banners for places you control: your own pages, your emails and the screens in your stores or at events.
| Size | Name |
|---|---|
| 1920 × 600 | Website hero3.2:1 · Landscape · Large files allowed · GIF, 30 s |
| 1200 × 400 | Content banner3:1 · Landscape · Large files allowed · GIF, 30 s |
| 600 × 200 | Email header3:1 · Landscape · Up to 200 KB · GIF, 30 s |
| 1920 × 1080 | Digital screen landscape1.78:1 · Landscape · Large files allowed · MP4 video, 30 s |
| 1080 × 1920 | Digital screen portrait0.56:1 · Portrait · Large files allowed · MP4 video, 30 s |
Five shapes
Every size belongs to one of five shapes, and each shape has its own composition. A strip is never a shrunken square: the engine lays each one out for the room it has.
Strip
Four or more times as wide as it is tall. It sits above, below or between content and is read in one glance.
Landscape
Between 1.25 and 4 times as wide as it is tall. Room for an image beside the copy, like a magazine spread.
- 970 × 250 Billboard
- 320 × 100 Large Mobile Banner
- 800 × 250 Billboard (OVK)
- 1200 × 628 Meta link ad
- 1200 × 627 LinkedIn single image
- 1200 × 628 X image ad
- 1920 × 1080 X 16:9 image ad
- 1200 × 628 Performance Max landscape image
- 1920 × 600 Website hero
- 1200 × 400 Content banner
- 600 × 200 Email header
- 1920 × 1080 Digital screen landscape
Square
Close to square, from 4:5 to 5:4. The most flexible shape: copy and image can stack or sit side by side.
- 300 × 250 Medium Rectangle
- 336 × 280 Large Rectangle
- 250 × 250 Square
- 200 × 200 Small Square
- 1080 × 1080 Meta feed square
- 1080 × 1350 Meta feed vertical
- 1200 × 1200 LinkedIn square image
- 1080 × 1350 LinkedIn vertical image
- 1200 × 1200 X square image ad
- 1200 × 1200 Performance Max square image
- 960 × 1200 Performance Max portrait image
Portrait
Taller than it is wide, from 9:20 to 4:5. Read from top to bottom, like a poster.
Tower
Less than half as wide as it is tall. It stays in view beside the content while the visitor scrolls.
Every size, composed from one brief
Paste your website address. Sizewright reads your brand and composes the whole set, each size laid out for its own shape.