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1200 × 628X image ad

The landscape 1.91:1 image X recommends for standalone image ads, shown in the timeline beneath the post text. X’s cards use the same ratio at a smaller recommended size, 800 × 418.

Example. Noordkaap, Split Field layout. The dashed frame is the safe zone: text, logo and button stay inside it. Shown at 37% of its real size.

Specs

Size1200 × 628 pixels
Aspect ratio1.91:1
ShapeLandscape
Runs onX
Safe zone28 px from every edge
Smallest text25 px for text and buttons, 35 px for headlines
Static fileLarge files allowed
AnimationMP4 video, up to 30 seconds
Spec sourcebusiness.x.com, checked Oct 20, 2026

Where it runs

The export packages that take this size, and what each one delivers for it.
PackageDelivers
XSpecs checkedJPG or PNG, up to 5,120 KBMP4 video

File size

The limit depends on where the banner runs. These are the limits for this size, and how Sizewright stays inside them.
Still imageUp to 5,120 KB
VideoUp to 1,024 MB on the strictest platform for this size
  • The platforms allow large files, but a short video starts sooner: Sizewright keeps animations to 30 seconds or less.
  • Sizewright encodes video as H.264 MP4, a format every platform here accepts.

Design rules for 1200 × 628

Landscape. Between 1.25 and 4 times as wide as it is tall. Room for an image beside the copy, like a magazine spread.

What works

  • Split the frame: image on one side, headline and button on the other, so neither covers the other.
  • Put the subject of the image on the side away from the copy, so faces and products are never cut by text.
  • A headline and a short subline fit; keep the button in the copy column, in reading order.
  • Keep the logo small, in a corner of the copy column: the image already fills half the frame.
  • Design for a phone at arm’s length: large type and one message.
  • The platform shows your ad text and a headline around the image, so the image carries one idea.

Common mistakes

  • Centering everything, which leaves the corners empty and the copy floating.
  • Text across the busiest part of the image.
  • A logo as large as the headline.
  • Repeating the post text inside the image.

Made in this size

Real output for fictional brands, every banner passed by the same quality checks as yours.

Questions about the 1200 × 628

Where is the 1200 × 628 used?

The landscape 1.91:1 image X recommends for standalone image ads, shown in the timeline beneath the post text. X’s cards use the same ratio at a smaller recommended size, 800 × 418.

What size is a X image ad banner?

A X image ad is 1200 × 628 pixels, an aspect ratio of 1.91:1. Sizewright composes it at exactly that size and also exports a version at twice the size for sharp screens on websites and in emails.

How large can a 1200 × 628 file be?

It depends on where it runs. X (JPG or PNG, up to 5,120 KB; MP4 video).

Can a 1200 × 628 banner be animated?

Yes, as an MP4 video of up to 30 seconds. The still image comes with it for placements that do not play video.

How do I design for the 1200 × 628?

Between 1.25 and 4 times as wide as it is tall. Room for an image beside the copy, like a magazine spread. Split the frame: image on one side, headline and button on the other, so neither covers the other. Put the subject of the image on the side away from the copy, so faces and products are never cut by text. A headline and a short subline fit; keep the button in the copy column, in reading order. Keep the logo small, in a corner of the copy column: the image already fills half the frame. Design for a phone at arm’s length: large type and one message. The platform shows your ad text and a headline around the image, so the image carries one idea.

Related sizes

All banner sizes

Create a 1200 × 628 set from your brand

Paste your website address. Sizewright reads your brand and composes this size with every other format of the campaign.