970 × 90Large Leaderboard
A wider leaderboard for the top of desktop pages with a full-width layout. It reads like the 728 × 90 with more room on either side: use the width for breathing space, not for more words.
Specs
| Size | 970 × 90 pixels |
|---|---|
| Aspect ratio | 10.78:1 |
| Shape | Strip |
| Runs on | Display networks and ad servers |
| Safe zone | 6 px from every edge |
| Smallest text | 10 px for text and buttons, 14 px for headlines |
| Static file | Up to 150 KB |
| Animation | HTML5 or animated GIF, up to 15 seconds |
| Spec source | support.google.com, checked Oct 16, 2026 |
Where it runs
| Package | Delivers |
|---|---|
| Google Ads · HTML5Specs checked | JPG or PNG, up to 150 KBHTML5 ZIP with clickTag, ZIP up to 600 KB |
| Google Ads · imagesSpecs checked | JPG or PNG, up to 150 KBAnimated GIF, up to 150 KB |
| Campaign Manager 360 · DV360Specs checked | JPG or PNG, up to 150 KBHTML5 ZIP with clickTag, ZIP up to 9,500 KB, backup image |
| AdformSpecs checked | JPG or PNG, up to 150 KBHTML5 ZIP with clickTag, up to 300 KB unpacked, backup image |
| XandrSpecs checked | JPG or PNG, up to 150 KBHTML5 ZIP with clickTag, backup image |
| IAB HTML5Specs checked | JPG or PNG, up to 200 KBHTML5 ZIP with clickTag, ZIP up to 200 KB, backup image |
File size
| Still image | Up to 150 KB |
|---|---|
| HTML5 package | 200 KB to 9,500 KB, depending on the package |
| Animated GIF | Up to 150 KB |
- Cut the number of images before their quality: one strong photo weighs less than three.
- Sizewright subsets the fonts to the letters a banner uses and steps image quality down until each package fits its limit.
- In animated GIFs Sizewright merges held frames and keeps the photo still when a limit needs it.
Design rules for 970 × 90
What works
- One reading line from left to right: logo, headline, button. There is no room for a second line of copy, so the engine leaves the subline out.
- Keep the headline to five or six words. If it needs more, the message is too long for a strip.
- Use a slice of an image rather than a whole scene: a product, a texture or a detail that still reads at strip height.
- Give the button its own place at the end of the line, as tall as the text beside it.
- Expect the banner beside the content the visitor came for: one message and a clear button, readable in a second.
Common mistakes
- Shrinking a square design into the strip until nothing can be read.
- Stacking two lines of small text instead of cutting the copy.
- A logo so small it turns into a smudge.
- Copy that only makes sense once the landing page is open.
Made in this size
Velo Atelier, Full Bleed · See the whole set
Questions about the 970 × 90
Where is the 970 × 90 used?
A wider leaderboard for the top of desktop pages with a full-width layout. It reads like the 728 × 90 with more room on either side: use the width for breathing space, not for more words.
What size is a Large Leaderboard banner?
A Large Leaderboard is 970 × 90 pixels, an aspect ratio of 10.78:1. Sizewright composes it at exactly that size and also exports a version at twice the size for sharp screens on websites and in emails.
How large can a 970 × 90 file be?
It depends on where it runs. Google Ads · HTML5 (JPG or PNG, up to 150 KB; HTML5 ZIP with clickTag, ZIP up to 600 KB), Google Ads · images (JPG or PNG, up to 150 KB; Animated GIF, up to 150 KB), Campaign Manager 360 · DV360 (JPG or PNG, up to 150 KB; HTML5 ZIP with clickTag, ZIP up to 9,500 KB, backup image), Adform (JPG or PNG, up to 150 KB; HTML5 ZIP with clickTag, up to 300 KB unpacked, backup image), Xandr (JPG or PNG, up to 150 KB; HTML5 ZIP with clickTag, backup image), IAB HTML5 (JPG or PNG, up to 200 KB; HTML5 ZIP with clickTag, ZIP up to 200 KB, backup image).
Can a 970 × 90 banner be animated?
Yes. Sizewright animates it as HTML5 with a clickTag and as an animated GIF, kept to 15 seconds so it passes the stricter limits, and a still image always comes with it.
How do I design for the 970 × 90?
Four or more times as wide as it is tall. It sits above, below or between content and is read in one glance. One reading line from left to right: logo, headline, button. There is no room for a second line of copy, so the engine leaves the subline out. Keep the headline to five or six words. If it needs more, the message is too long for a strip. Use a slice of an image rather than a whole scene: a product, a texture or a detail that still reads at strip height. Give the button its own place at the end of the line, as tall as the text beside it. Expect the banner beside the content the visitor came for: one message and a clear button, readable in a second.
Create a 970 × 90 set from your brand
Paste your website address. Sizewright reads your brand and composes this size with every other format of the campaign.