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1200 × 1200X square image ad

The square 1:1 image X recommends for standalone image ads, at 1200 × 1200. It takes more of the timeline than the landscape image, especially on phones, and gives a product or a face more room.

Example. Noordkaap, Split Field layout. The dashed frame is the safe zone: text, logo and button stay inside it. Shown at 37% of its real size.

Specs

Size1200 × 1200 pixels
Aspect ratio1:1 (1:1)
ShapeSquare
Runs onX
Safe zone54 px from every edge
Smallest text48 px for text and buttons, 68 px for headlines
Static fileLarge files allowed
AnimationMP4 video, up to 30 seconds
Spec sourcebusiness.x.com, checked Oct 20, 2026

Where it runs

The export packages that take this size, and what each one delivers for it.
PackageDelivers
XSpecs checkedJPG or PNG, up to 5,120 KBMP4 video

File size

The limit depends on where the banner runs. These are the limits for this size, and how Sizewright stays inside them.
Still imageUp to 5,120 KB
VideoUp to 1,024 MB on the strictest platform for this size
  • The platforms allow large files, but a short video starts sooner: Sizewright keeps animations to 30 seconds or less.
  • Sizewright encodes video as H.264 MP4, a format every platform here accepts.

Design rules for 1200 × 1200

Square. Close to square, from 4:5 to 5:4. The most flexible shape: copy and image can stack or sit side by side.

What works

  • Stack in a clear order: headline, image or offer, button, logo.
  • After the image, the headline is the largest thing in the frame. At 200 to 300 pixels wide that means short, heavy words.
  • Keep a margin around everything; a small square fills up quickly.
  • Design for a phone at arm’s length: large type and one message.
  • The platform shows your ad text and a headline around the image, so the image carries one idea.

Common mistakes

  • Fitting the whole landing page into the banner.
  • A button that reads as decoration instead of something to press.
  • Small text over a busy photo.
  • Repeating the post text inside the image.

Made in this size

Real output for fictional brands, every banner passed by the same quality checks as yours.

Questions about the 1200 × 1200

Where is the 1200 × 1200 used?

The square 1:1 image X recommends for standalone image ads, at 1200 × 1200. It takes more of the timeline than the landscape image, especially on phones, and gives a product or a face more room.

What size is a X square image ad banner?

A X square image ad is 1200 × 1200 pixels, an aspect ratio of 1:1. Sizewright composes it at exactly that size and also exports a version at twice the size for sharp screens on websites and in emails.

How large can a 1200 × 1200 file be?

It depends on where it runs. X (JPG or PNG, up to 5,120 KB; MP4 video).

Can a 1200 × 1200 banner be animated?

Yes, as an MP4 video of up to 30 seconds. The still image comes with it for placements that do not play video.

How do I design for the 1200 × 1200?

Close to square, from 4:5 to 5:4. The most flexible shape: copy and image can stack or sit side by side. Stack in a clear order: headline, image or offer, button, logo. After the image, the headline is the largest thing in the frame. At 200 to 300 pixels wide that means short, heavy words. Keep a margin around everything; a small square fills up quickly. Design for a phone at arm’s length: large type and one message. The platform shows your ad text and a headline around the image, so the image carries one idea.

Related sizes

All banner sizes

Create a 1200 × 1200 set from your brand

Paste your website address. Sizewright reads your brand and composes this size with every other format of the campaign.