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200 × 200Small Square

The smallest square in the display set, for tight sidebars and spaces within text. At 200 pixels a side there is room for a few words and a button: one message, said large.

Example. Noordkaap, Split Field layout. The dashed frame is the safe zone: text, logo and button stay inside it. Shown at its real size.

Specs

Size200 × 200 pixels
Aspect ratio1:1 (1:1)
ShapeSquare
Runs onDisplay networks and ad servers
Safe zone9 px from every edge
Smallest text10 px for text and buttons, 14 px for headlines
Static fileUp to 150 KB
AnimationHTML5 or animated GIF, up to 15 seconds
Spec sourcesupport.google.com, checked Oct 16, 2026

Where it runs

The export packages that take this size, and what each one delivers for it.
PackageDelivers
Google Ads · HTML5Specs checkedJPG or PNG, up to 150 KBHTML5 ZIP with clickTag, ZIP up to 600 KB
Google Ads · imagesSpecs checkedJPG or PNG, up to 150 KBAnimated GIF, up to 150 KB
Campaign Manager 360 · DV360Specs checkedJPG or PNG, up to 150 KBHTML5 ZIP with clickTag, ZIP up to 9,500 KB, backup image
AdformSpecs checkedJPG or PNG, up to 150 KBHTML5 ZIP with clickTag, up to 300 KB unpacked, backup image
XandrSpecs checkedJPG or PNG, up to 150 KBHTML5 ZIP with clickTag, backup image
IAB HTML5Specs checkedJPG or PNG, up to 150 KBHTML5 ZIP with clickTag, ZIP up to 150 KB, backup image

File size

The limit depends on where the banner runs. These are the limits for this size, and how Sizewright stays inside them.
Still imageUp to 150 KB
HTML5 package150 KB to 9,500 KB, depending on the package
Animated GIFUp to 150 KB
  • Cut the number of images before their quality: one strong photo weighs less than three.
  • Sizewright subsets the fonts to the letters a banner uses and steps image quality down until each package fits its limit.
  • In animated GIFs Sizewright merges held frames and keeps the photo still when a limit needs it.

Design rules for 200 × 200

Square. Close to square, from 4:5 to 5:4. The most flexible shape: copy and image can stack or sit side by side.

What works

  • Stack in a clear order: headline, image or offer, button, logo.
  • After the image, the headline is the largest thing in the frame. At 200 to 300 pixels wide that means short, heavy words.
  • Keep a margin around everything; a small square fills up quickly.
  • Expect the banner beside the content the visitor came for: one message and a clear button, readable in a second.

Common mistakes

  • Fitting the whole landing page into the banner.
  • A button that reads as decoration instead of something to press.
  • Small text over a busy photo.
  • Copy that only makes sense once the landing page is open.

Made in this size

Real output for fictional brands, every banner passed by the same quality checks as yours.

Questions about the 200 × 200

Where is the 200 × 200 used?

The smallest square in the display set, for tight sidebars and spaces within text. At 200 pixels a side there is room for a few words and a button: one message, said large.

What size is a Small Square banner?

A Small Square is 200 × 200 pixels, an aspect ratio of 1:1. Sizewright composes it at exactly that size and also exports a version at twice the size for sharp screens on websites and in emails.

How large can a 200 × 200 file be?

It depends on where it runs. Google Ads · HTML5 (JPG or PNG, up to 150 KB; HTML5 ZIP with clickTag, ZIP up to 600 KB), Google Ads · images (JPG or PNG, up to 150 KB; Animated GIF, up to 150 KB), Campaign Manager 360 · DV360 (JPG or PNG, up to 150 KB; HTML5 ZIP with clickTag, ZIP up to 9,500 KB, backup image), Adform (JPG or PNG, up to 150 KB; HTML5 ZIP with clickTag, up to 300 KB unpacked, backup image), Xandr (JPG or PNG, up to 150 KB; HTML5 ZIP with clickTag, backup image), IAB HTML5 (JPG or PNG, up to 150 KB; HTML5 ZIP with clickTag, ZIP up to 150 KB, backup image).

Can a 200 × 200 banner be animated?

Yes. Sizewright animates it as HTML5 with a clickTag and as an animated GIF, kept to 15 seconds so it passes the stricter limits, and a still image always comes with it.

How do I design for the 200 × 200?

Close to square, from 4:5 to 5:4. The most flexible shape: copy and image can stack or sit side by side. Stack in a clear order: headline, image or offer, button, logo. After the image, the headline is the largest thing in the frame. At 200 to 300 pixels wide that means short, heavy words. Keep a margin around everything; a small square fills up quickly. Expect the banner beside the content the visitor came for: one message and a clear button, readable in a second.

Related sizes

All banner sizes

Create a 200 × 200 set from your brand

Paste your website address. Sizewright reads your brand and composes this size with every other format of the campaign.