Skip to content
Sizewright
Start

600 × 200Email header

A header image for newsletters and campaign emails, at the 600-pixel width email layouts are built on. Keep it under 200 KB so it loads quickly in every inbox.

Example. Noordkaap, Split Field layout. The dashed frame is the safe zone: text, logo and button stay inside it. Shown at its real size.

Specs

Size600 × 200 pixels
Aspect ratio3:1 (3:1)
ShapeLandscape
Runs onEmail
Safe zone9 px from every edge
Smallest text10 px for text and buttons, 14 px for headlines
Static fileUp to 200 KB
AnimationAnimated GIF, up to 30 seconds
Spec sourceNo platform sets this size; it is a common size for the placement

Where it runs

The export packages that take this size, and what each one delivers for it.

No ad platform package takes this size. It exports as PNG, WebP and AVIF at its own size and at twice the size for sharp screens, plus layered source files.

File size

The limit depends on where the banner runs. These are the limits for this size, and how Sizewright stays inside them.
Still imageUp to 200 KB
  • On your own site, use the WebP or AVIF file and keep the PNG as a fallback; Sizewright exports all three, also at twice the size for sharp screens.
  • Email clients often hold images back until the reader allows them: keep the message readable in the email’s text as well.

Design rules for 600 × 200

Landscape. Between 1.25 and 4 times as wide as it is tall. Room for an image beside the copy, like a magazine spread.

What works

  • Split the frame: image on one side, headline and button on the other, so neither covers the other.
  • Put the subject of the image on the side away from the copy, so faces and products are never cut by text.
  • A headline and a short subline fit; keep the button in the copy column, in reading order.
  • Keep the logo small, in a corner of the copy column: the image already fills half the frame.
  • No platform covers the banner here, so the whole frame inside the safe zone is yours.

Common mistakes

  • Centering everything, which leaves the corners empty and the copy floating.
  • Text across the busiest part of the image.
  • A logo as large as the headline.

Made in this size

Real output for fictional brands, every banner passed by the same quality checks as yours.

Questions about the 600 × 200

Where is the 600 × 200 used?

A header image for newsletters and campaign emails, at the 600-pixel width email layouts are built on. Keep it under 200 KB so it loads quickly in every inbox.

What size is a Email header banner?

A Email header is 600 × 200 pixels, an aspect ratio of 3:1. Sizewright composes it at exactly that size and also exports a version at twice the size for sharp screens on websites and in emails.

How large can a 600 × 200 file be?

Keep it under 200 KB so it loads quickly. Sizewright exports it as compressed WebP and AVIF beside the PNG.

Can a 600 × 200 banner be animated?

Yes, as an animated GIF of up to 30 seconds. The still image comes with it for places that do not show animation.

How do I design for the 600 × 200?

Between 1.25 and 4 times as wide as it is tall. Room for an image beside the copy, like a magazine spread. Split the frame: image on one side, headline and button on the other, so neither covers the other. Put the subject of the image on the side away from the copy, so faces and products are never cut by text. A headline and a short subline fit; keep the button in the copy column, in reading order. Keep the logo small, in a corner of the copy column: the image already fills half the frame. No platform covers the banner here, so the whole frame inside the safe zone is yours.

Related sizes

All banner sizes

Create a 600 × 200 set from your brand

Paste your website address. Sizewright reads your brand and composes this size with every other format of the campaign.