A brand kit holds the logo, colors, type and voice every banner is built from. This article goes through the kit’s sections as the editor shows them, the files you can upload and how many kits each plan includes.
Open or start a kit
Go to Brand kits and open a kit. Its sections run down one page: Identity, Logos, Colors, Typography, Imagery, Voice and Rules. Change a section, then select Save.
To start an empty kit, select New brand kit, enter the Brand name under Set it up by hand and select Create brand kit. No credits are needed.
What each section holds
- Identity: Brand name, Website, Industry and About the brand. The description is read before every campaign, so say what you sell and to whom.
- Logos: a full logo for light and one for dark backgrounds, plus an optional mark, a symbol or short form, for each. Slim formats such as 320 × 50 use the mark when your full logo is wide.
- Colors: five roles, Primary, Secondary, Accent, Background and Text. The contrast table shows how each pair does against WCAG 2.2 AA; pairs that fall short are adjusted in banners, never left unreadable.
- Typography: a face and weight for Headlines, also used for button labels, and for Body. Each is a Catalog font or Our font file. Set headlines in capitals suits brands whose headlines always run in capitals.
- Imagery: the Kind of imagery (photography, illustration or both), up to 12 Mood words and up to 12 words under Never show. Generated and stock images follow this; your own photos always come first.
- Voice: the Formal or casual and Serious or playful sliders, a short description, up to 30 Words we use and 30 Words we avoid, up to eight Lines that sound like us, and Addressing people per language.
- Rules: Legal lines per language, added word for word; up to 12 entries under Copy must mention and 12 under Copy must never say; Logo clear space from 0 to 2× the logo height; Corners (square, soft or round) and Buttons (solid, outline or pill).
Upload logos and fonts
| File | Accepted types | Largest file |
|---|---|---|
| Logo | SVG, PNG, WebP | 10 MB |
| Font | WOFF2, WOFF, TTF, OTF | 5 MB |
| Photo or image, in Library | JPEG, PNG, WebP, AVIF | 25 MB and 80 megapixels |
SVG keeps a logo sharp at every size; scripts and outside references are removed from SVG files on upload. Before you upload a font, confirm that its license allows use in digital ads and embedding in ad files. Font collections (.ttc) aren’t accepted: upload one file per style. Each font is checked for the characters English, Dutch, German and French need, and the kit lists any that are missing.
How many kits each plan allows
| Plan | Brand kits |
|---|---|
| No plan | 1 |
| Starter | 1 |
| Pro | 5 |
| Agency | Unlimited |
When every kit on your plan is in use, archive one you no longer need with Archive brand kit, or move to a plan with more. Campaigns already made with an archived kit keep working and can still be exported.
Related: Import a brand from your website and Choose a plan and buy credits.