Importing reads your website and drafts a brand kit from it, which you then check section by section. This article covers starting the import, what is read, what it costs and what to check afterwards.
Start an import
- Go to Brand kits and select New brand kit.
- Under Import from your website, enter the Website address.
- Select Import brand. The button shows the cost: 3 credits at current prices.
During onboarding, From your website starts the same import. You can leave the page while it runs. The steps shown are “Opening the site”, “Collecting logo, colors and fonts”, “Reading voice and imagery” and “Drafting the kit”.
What the import reads
Sizewright opens the one page you entered in a real browser and collects:
- the colors on the page, weighted by the area they cover;
- the fonts of headings, body text and buttons;
- logos, from inline SVG, images and the touch icon: up to two, one for light and one for dark backgrounds;
- the visible text, to describe the brand and its voice;
- the page’s languages and a screenshot.
The kit can only use colors and fonts that were found on the page. Each font is matched to the same family, or to the closest of the 40 fonts in Sizewright’s open-license catalog.
If the site can’t be read, the import stops and no credits are used. Check the address and select Try the import again, or fill in the kit by hand.
Check the draft
The import drafts six sections: identity, logos, colors, typography, imagery and voice. Each drafted section is marked Check and says “Drafted from your website. Check it, change what’s off, then confirm.”
- Read each section and correct what is off. Saving a change confirms that section.
- If a section is right as it is, select Looks right.
- Until colors, heading and body type and every drafted section are confirmed, the kit says “Not ready for campaigns yet” and lists what is missing.
Worth a second look: the logo versions for light and dark backgrounds, which color plays which role, and the fonts. If your site uses a font that isn’t in the catalog, the kit names it and uses the closest match; upload your own font files to use the real one.
When credits are short
If the workspace has fewer credits than the import costs, Import brand is disabled and the note beside it reads, for example, “You have 2 credits: not enough for an import.” Owners and admins can add credits with a plan or a credit pack on the Billing page. Or use Set it up by hand, which costs nothing. If your role can’t spend credits, the note says so instead.
When every brand kit on your plan is in use, the page says so: archive a kit you no longer need, or move to a plan with more.
Next: Edit a brand kit, or see prices in Choose a plan and buy credits.