The Exports tab turns a ready set into packages for the platforms that run it. Exports are free and can be made again at any time. This article covers choosing destinations, what a package contains and downloading it.
Choose what to export
- Open the campaign’s Exports tab. It opens once the set is ready.
- Under Destinations, select the platforms you need.
- Under Banners, choose the Formats and Languages. If you came from Export selected in the set, that selection is used; Choose formats and languages instead switches back. Select Include the variants to add the rows of a CSV run.
- Under Click-through, check the Click-through URL. It starts as the brief’s landing page and must be an https address of up to 2,000 characters.
- Leave Add UTM tags per destination on to add utm_source, utm_medium, utm_campaign and utm_content where you haven’t set them yourself.
- Select Start export.
Each destination takes only the formats it accepts: a Meta square isn’t exported for Google Ads.
The destinations
| Destination | What you get |
|---|---|
| Google Ads (HTML5) | An HTML5 ZIP per animated banner, within 600 KB and 40 files; a JPG for static ones |
| Google Ads (image) | A GIF and a JPG per animated banner, a JPG and a PNG per static one, each within 150 KB |
| Campaign Manager 360 / DV360 | An HTML5 ZIP and a backup image per animated banner; a JPG for static ones |
| Adform | An HTML5 ZIP with manifest.json and a backup image; a JPG for static ones |
| Microsoft Invest (Xandr) | An HTML5 ZIP that reads the click-through from the ad URL, with a backup image |
| Generic HTML5 (IAB) | HTML5 within 150 KB, 15 seconds and 3 loops, with a backup image |
| Meta, LinkedIn, Pinterest, X | PNG and JPG, plus an MP4 when the banner moves |
| TikTok | PNG and JPG, plus an MP4 of at least 5 seconds when the banner moves |
| Web and email | PNG at 1× and 2×, WebP and AVIF; moving display and email formats also get a GIF within 1 MB |
| Source | The scene files and their images, to re-import later |
What a package contains
Every file is checked before you can download it: its size, the number of files, the file types, the ad.size tag and click-through handling in HTML5, animation length and loops, the backup image and the manifest. The ZIP is organized by destination, then language, then format, and includes a README.txt. With variants, each row has its own folder.
Banners that need attention in the set are left out and listed in the report.
Download, and export again
Exports made lists every export with the result of its checks. Select Download for the ZIP, or Report for the result file by file. If a file misses a platform’s spec, the report says which and why.
To change something, edit the banners or the click-through URL and select Start export again; it costs nothing. One export runs at a time. Owners, admins and members start exports; viewers can download them.