After you download an export, each destination has its own folder with the files that platform asks for. This article says, per platform, which folder to use and where it goes. The platforms’ own screen names are in quotation marks; they change them from time to time, so the spec page for each platform links the help pages it was checked against.
Google Ads
Use Google Ads (HTML5) for animated banners and Google Ads (image) for GIF, JPG and PNG. In Google Ads, open the ads page, click the plus button and choose “Upload display ads”, then pick the ad group, add the files and the final URL, and save. Google only allows HTML5 uploads for accounts that meet its conditions on account age and spend; until yours does, use the image package. Performance Max formats come in the image package and go into an asset group as image assets. See the Google Ads specs.
Campaign Manager 360 and DV360
Use Campaign Manager 360 / DV360. Upload the ZIP as the creative’s file and attach the backup JPG separately: both platforms say a backup image never goes inside the ZIP. In CM360, “New” › “Batch upload” takes several files at once. In DV360, start from “Creatives” › “New” › “Upload”, and add backup images in their own section. See the CM360 and DV360 specs.
Adform and Xandr
For Adform, use the Adform folder. In Adform Studio, choose “NEW” › “Upload Banner” and select the ZIP; it carries the manifest.json Adform reads. See the Adform specs.
For Microsoft Invest (Xandr), use the Microsoft Invest (Xandr) folder and enter the click-through URL in Xandr itself: these packages never contain it. Other ad servers can take Generic HTML5 (IAB).
Meta and LinkedIn
For Meta, use the Meta folder: PNG or JPG for still banners, MP4 when the banner moves. In Ads Manager, at the ad level, choose “Single image or video”, then “Set up creative” to upload, and preview the placements before you publish. Stories and Reels formats already keep text clear of the top, bottom and side areas Meta asks advertisers to keep free. See the Meta specs.
For LinkedIn, use the LinkedIn folder. In Campaign Manager, create an ad in the ad set and upload the image or video in the media field. LinkedIn reviews ads before they run. See the LinkedIn specs.
TikTok, Pinterest and X
- TikTok: the feed takes video, so use the MP4s; still images run there only as a carousel. Create the ad and add the files with “+Add videos or images”. See the TikTok specs.
- Pinterest: upload the image or video in the Pin builder, then promote the Pin from your ads account. See the Pinterest specs.
- X: upload the image or the MP4 in X Ads. X’s file limits were checked on October 20, 2026, but not its image sizes, so confirm the size in X Ads before you upload. See the X specs.
All platforms side by side: Ad specs. How the packages are made: Export the set for your ad platforms.