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Meta ad specs: feed, Stories and Reels

What Meta’s Ads Guide asks for in Facebook and Instagram feeds, Stories and Reels: ratios, resolutions, file limits, video lengths, the safe zone and text lengths.

Checked on Oct 16, 2026 against the platform’s own pages. The sources are listed at the end of the guide.

Images

Facebook feed4:5, 1440 × 1800 recommended; at least 600 pixels wide
Instagram feed4:5 recommended, anything from 4:5 to 1.91:1; 1440 × 1800; at least 500 pixels wide
Stories and Reels9:16, 1440 × 2560 recommended; at least 500 pixels wide
Facebook search results1.91:1 to 1:1, at least 1080 × 1080
File typesJPG or PNG
Maximum file size30 MB

Video

File typesMP4, MOV or GIF; MP4 or MOV for Instagram Reels
Maximum file size4 GB
Facebook feed1 second to 241 minutes
Facebook Stories1 second to 3 minutes
Instagram feed and Stories1 second to 60 minutes
Instagram ReelsUp to 15 minutes

Safe zone in Stories and Reels

Keep free of text and logosRoughly 14% of the top, 35% of the bottom and 6% of each side
On a 1080 × 1920 frame270 px at the top, 672 px at the bottom, 65 px on each side

Text

Facebook feedPrimary text 50 to 150 characters, headline 27
Instagram feedPrimary text 125 characters, headline 40
Facebook StoriesPrimary text 125 characters, headline 40
Instagram ReelsPrimary text 44 characters

How to upload

  1. 1In Ads Manager, click + Create, choose an objective and continue to the Ad setup section at the ad level.
  2. 2Choose Create ad. For the Leads, App promotion and Sales objectives, choose Manual upload as the creative source.
  3. 3Under Format, select Single image or video. In Ad creative, click Set up creative and choose or upload the image, or choose Video ad for a video.
  4. 4Check the Ad preview across placements and click Publish.

Good to know

  • Meta recommends 4:5 for the feed. Square and 1.91:1 images still run in the placements that take them.
  • Meta recommends images 1440 pixels wide. Sizewright composes the Meta feed and Stories sizes 1080 pixels wide: the same shapes, well above Meta’s minimum widths.
  • In Stories and Reels the profile name sits over the top of the frame and the reply field and button over the bottom; text there is covered.
  • Meta no longer limits the amount of text in ad images. It rejects images that show features that do not work, such as a play button that plays nothing, poor grammar, and sensational or exaggerated wording.

What Sizewright delivers for Meta

The package Sizewright builds for Meta and every size it composes for it. Each file is checked against these limits before you can download it.
PackageDelivers
MetaSpecs checkedJPG or PNGMP4 video

Sizes

Questions about Meta

What size should a Meta Stories ad be?

9:16. Meta recommends 1440 × 2560 pixels and accepts images from 500 pixels wide; Sizewright makes 1080 × 1920. Keep roughly 14% of the top, 35% of the bottom and 6% of each side free of text and logos.

Can I still use 1.91:1 images?

Yes, where the placement takes them: Instagram’s feed accepts ratios from 4:5 to 1.91:1, and Facebook’s search results 1.91:1 to 1:1. For the feed itself Meta recommends 4:5.

How long can a Meta video ad be?

It depends on the placement: up to 241 minutes in the Facebook feed, 3 minutes in Facebook Stories, 60 minutes in the Instagram feed and Stories, and 15 minutes in Instagram Reels, always from 1 second and up to 4 GB.

Sources

The pages this guide was checked against.

Checked Oct 16, 2026

Other platforms

Banners ready for Meta

Paste your website address. Sizewright composes the set and packages it to Meta’s specs.