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1200 × 1200Performance Max square image

The square image asset for Google Performance Max campaigns. Google places it in many positions, so a centered subject and calm edges work best.

Example. Noordkaap, Split Field layout. The dashed frame is the safe zone: text, logo and button stay inside it. Shown at 37% of its real size.

Specs

Size1200 × 1200 pixels
Aspect ratio1:1 (1:1)
ShapeSquare
Runs onGoogle Performance Max
Safe zone54 px from every edge
Smallest text48 px for text and buttons, 68 px for headlines
Static fileUp to 5,120 KB
AnimationMP4 video, up to 30 seconds
Spec sourcesupport.google.com, checked Oct 16, 2026

Where it runs

The export packages that take this size, and what each one delivers for it.
PackageDelivers
Google Ads · imagesSpecs checkedJPG or PNG, up to 150 KBAnimated GIF, up to 150 KB

File size

The limit depends on where the banner runs. These are the limits for this size, and how Sizewright stays inside them.
Still imageUp to 150 KB
Animated GIFUp to 150 KB
  • Google allows up to 5,120 KB per image; Sizewright delivers these images within 150 KB, so they load quickly wherever Google places them.

Design rules for 1200 × 1200

Square. Close to square, from 4:5 to 5:4. The most flexible shape: copy and image can stack or sit side by side.

What works

  • Stack in a clear order: headline, image or offer, button, logo.
  • After the image, the headline is the largest thing in the frame. At 200 to 300 pixels wide that means short, heavy words.
  • Keep a margin around everything; a small square fills up quickly.
  • Design for a phone at arm’s length: large type and one message.
  • The platform shows your ad text and a headline around the image, so the image carries one idea.

Common mistakes

  • Fitting the whole landing page into the banner.
  • A button that reads as decoration instead of something to press.
  • Small text over a busy photo.
  • Repeating the post text inside the image.

Made in this size

Real output for fictional brands, every banner passed by the same quality checks as yours.

Questions about the 1200 × 1200

Where is the 1200 × 1200 used?

The square image asset for Google Performance Max campaigns. Google places it in many positions, so a centered subject and calm edges work best.

What size is a Performance Max square image banner?

A Performance Max square image is 1200 × 1200 pixels, an aspect ratio of 1:1. Sizewright composes it at exactly that size and also exports a version at twice the size for sharp screens on websites and in emails.

How large can a 1200 × 1200 file be?

It depends on where it runs. Google Ads · images (JPG or PNG, up to 150 KB; Animated GIF, up to 150 KB).

Can a 1200 × 1200 banner be animated?

Yes, as an MP4 video of up to 30 seconds. The still image comes with it for placements that do not play video.

How do I design for the 1200 × 1200?

Close to square, from 4:5 to 5:4. The most flexible shape: copy and image can stack or sit side by side. Stack in a clear order: headline, image or offer, button, logo. After the image, the headline is the largest thing in the frame. At 200 to 300 pixels wide that means short, heavy words. Keep a margin around everything; a small square fills up quickly. Design for a phone at arm’s length: large type and one message. The platform shows your ad text and a headline around the image, so the image carries one idea.

Related sizes

All banner sizes

Create a 1200 × 1200 set from your brand

Paste your website address. Sizewright reads your brand and composes this size with every other format of the campaign.