Generate and choose a concept

A concept is a creative direction for the whole set, shown in your preview format before anything else is built. This article covers generating concepts, reading them, choosing one and what another round costs.

Generate concepts

When the brief’s summary has nothing left to fill in, select Generate concepts. The button shows the cost: 8 credits for four concepts at current prices. Sizewright develops six directions and shows the best four, with different layout families first. If fewer than four pass the quality check, you pay only for those that do; if none do, no credits are used.

You can leave the page while the concepts are developed. The bell tells you when they’re ready.

What a concept shows

Each concept card shows:

its layout family, such as Split Field, Offer Block or Quote, with the preview format and its size;
the banner in the preview format, which plays its animation when you hover over it or select it (a concept that doesn’t move is marked Static);
the headline, and the reasoning behind the direction.

Behind each card is the plan the set is built from: headlines in three lengths, an optional subline, a short and a long call to action, the imagery (your image, a stock photo, a generated image or none), the color roles and the motion. That plan lets every format take the concept in its own shape.

Choose a concept and build

Select the concept you want. The bar under the concepts then reads “Build the set from” with its family, the number of banners and your balance.
Select Build set. The button shows the cost: 1 credit per banner, at least 4.

Banners that can’t be delivered are not charged. After the build, the concepts stay on the tab for reference, and the one you built from is marked Chosen.

Variations or a fresh round

Variations, on a concept’s card, develops four variations of it: 7 credits at current prices. They appear in their own group, named after the concept they vary.
Regenerate develops four new concepts from the same brief: 8 credits. Each round appears at the top, and earlier concepts stay.
Edit the brief takes you back to the brief, for example to sharpen the message before a new round.