The brief is one page that tells Sizewright what the banners must say and where they will run. This article goes through its sections and what each field changes. The brief saves as you type; “All changes saved” confirms it.
Brand and goal
- Campaign name and Brand kit: every banner is built from the kit, and it must be ready before you can generate.
- Goal: Awareness, Traffic, Sale or offer, Launch, Event, Hiring or App installs. The goal steers which layouts are chosen and which call to action is suggested.
Message
- What are you promoting? (up to 600 characters) and Who is it for? (up to 300): the core of every headline.
- Offer: a discount, a price or other text, shown exactly as written, never rewritten. Add a caption, conditions and an end date if they apply.
- Event details: a date and, if you like, a time and a place. An event needs a date.
- Quotation: words someone actually said, with their name. Sizewright never invents quotes.
- Facts to show (up to four), Copy must mention (up to five) and Copy must not say (up to ten).
- Call to action (up to 40 characters): leave it empty and one is written that suits the goal.
- Landing page: where clicks go. Exports start from it as the click-through URL and add UTM tags.
Prices, dates and quotes are set exactly as you write them; the copy is written around them.
Look
- Imagery: Best fit (your images first, then stock, then generated), My images, Stock photos from Unsplash and Pexels, or Generated, made for this campaign in your brand’s style.
- Images to use: pick up to twelve from your library. Without a pick, the whole library is considered.
- Motion: Static, Calm, Confident or Energetic.
- Notes for the art director (up to 600 characters): what to show and what to stay away from.
Formats, languages and the summary
Choose up to 60 formats. Add a set of formats adds a bundle at once, such as Google Display, Meta or Social essentials, and you can pick single formats by channel. The Preview format is the one concepts are shown in before the set is built.
Under Languages, select up to 12. Copy is written natively in each language, not translated word for word, and every language costs the same: 1 credit per format per language when the set is built. The Campaign languages setting under Settings › Workspace decides which languages are selected when a new brief starts.
The Summary shows the set (formats × languages = banners), what the concepts cost now and the build later, your balance and anything still needed. When nothing is missing, select Generate concepts. Once the set is built, the brief becomes read-only.
What a good brief contains
One clear thing to promote, a specific audience, the offer exactly as it must read, the lines that must or must not appear, and a landing page that matches the offer. The guide How to brief a banner campaign goes through each field with an example brief.