Variants from a CSV make the whole set again for each product in a spreadsheet, with that row’s name, headline, price, image and link. This article covers preparing the file, running it and what it costs. Variants come with the Pro and Agency plans.
Prepare the file
There is no template to download: any spreadsheet saved as CSV with a header row works. Commas, semicolons and tabs all work, up to 100 rows and 512 KB. Columns can be in any order and under your own names; headers in English, Dutch, German or French are recognized.
| Column | Needed | What it takes |
|---|---|---|
| Product name | Yes | Up to 80 characters |
| Headline | No | Up to 90 characters; without one, the product name is used |
| Price | No | Up to 24 characters, as it should read |
| Image | No | An https address, or the file name of an image in your library |
| Landing page | No | An https address |
Run it
- Build the set first: variants copy its finished banners.
- On the Set tab, select Variants from a CSV.
- Select Choose a CSV file.
- Under Columns, check which column holds what. They’re matched by their headers; change any that are off.
- Under Rows, check the rows. Rows with a problem, such as a missing name or a landing page that isn’t https, are left out.
- Select the button that names the run, such as Make 36 banners · 36 credits.
How rows become banners
Each row gets every banner of the set. The row’s headline goes where the set has a headline or quote, its price where there is a price, its image in place of the product image (or the main image when there is none), and its landing page becomes the click-through. If none of the set’s banners has a place for a column, the Columns step tells you.
The row’s text is placed exactly as written: no AI rewrites it, and it reads the same in every language of the set. Each banner is checked like the set itself.
What it costs
1 credit per banner: 3 rows on a set of 12 banners make 36 banners for 36 credits. Credits are reserved when the run starts and settled when it ends, and a banner that doesn’t pass its checks isn’t charged. A new run replaces the rows of the last one and their banners.
On the Exports tab, select Include the variants to add them; each row gets its own folder. Client approval links show the main set only.
Related: Build the set and read its quality checks and Export the set for your ad platforms.