This article follows one campaign from the first click to the download: the steps, the tabs that open as you go and the steps that use credits. You need a brand kit that is ready; see Import a brand from your website or Edit a brand kit.
Start the campaign
- On Home or Campaigns, select New campaign.
- Enter a Campaign name and choose the Brand.
- Select Start the brief.
The five tabs and when each opens
A campaign has five tabs: Brief, Concepts, Set, Review and Exports. A tab the campaign hasn’t reached yet is shown but can’t be opened.
| Tab | Opens | What you do there |
|---|---|---|
| Brief | Right away | Describe the campaign; it saves as you type |
| Concepts | Once you generate concepts | Compare four directions and choose one |
| Set | Once you build the set | Check every banner and open it in the editor |
| Review | Once the set is ready | Share banners with a client for approval (Pro and Agency) |
| Exports | Once the set is ready | Make and download a package per platform |
Opening a campaign takes you to the tab its stage calls for: the brief, the concepts or the set.
The route, step by step
- Brief: fill in the goal, message, look, formats and languages. When the summary has nothing left to fill in, select Generate concepts.
- Concepts: four concepts arrive in your preview format. Select the one you want, then Build set.
- Set: the set fills in as each banner is composed and checked. Fix anything marked Needs attention in the editor.
- Exports: choose the destinations, select Start export, then Download the package under Exports made.
You can leave the page while concepts, a set or an export are being made. The bell tells you when the work is finished.
Follow it on the production board
Home shows the production board, with a column per stage: Brief, Concepts, Building the set and Ready. Each card shows the formats and languages, how many banners are ready, how many need attention and how many are awaiting approval.
What costs credits
Every button that spends credits shows the amount on it. At current prices:
- Four concepts cost 8 credits; four variations of a concept, 7.
- Building the set costs 1 credit per banner (each format in each language), at least 4.
- Rewrites, new images and quality checks in the editor cost credits too.
- Writing the brief, editing banners by hand, re-rendering and exporting are free.
Banners and jobs that fail are not charged.
More on prices and plans: Choose a plan and buy credits.